ing a probe on the far side of the moon. For instance, Jim Bridenstine, NASA administrator, took
eat prunes myself. Well, there was one time when Hobb chopped them up with chestnuts and carrots and hid them in a hen. Never trust a cook, my lord. They’ll prune you when you least expect it.”
At the same time, we also remind those who eat food friends,
display at the company’s first retreat at Pebble Beach in late 1985. There Jobs pronounced that the first
starting life with a world-class feel and identity, even if it hadn’t yet designed its first product. As Markkula had taught him, a great company must be able to impute its values from the first impression it makes.
When Cao Cao returned to his palace, Xun Yu and his fellow advisers went in to see him.
advertising and had the corporate polish that would play well on Wall Street. Roche set his sights on the hottest consumer marketing wizard of the moment, John Sculley, president of the Pepsi-Cola division of PepsiCo, whose Pepsi Challenge campaign had been an advertising and publicity triumph.